The Challenge in the Premium BBQ Market
Big Green Egg Head is the leading Swiss specialist for premium BBQ products. With over 500 products in their range – from ceramic grills to specialized accessories – the team faced a particular challenge: How do you effectively advise customers on complex product configurations?
The solution came through the integration of Chathero's WhatsApp AI Agent with direct shop connectivity. The result: An intelligent BBQ configurator that advises customers around the clock.
The WhatsApp & Shop Integration
The integration connects multiple components into a seamless experience:
- Product Knowledge Base: All 500+ products with technical details, compatibility, and use cases
- BBQ Configurator: Guided consultation based on grill type, experience level, and cooking preferences
- Live Stock Queries: Real-time availability directly from the shop system
- Order Status: Customers can check their delivery status at any time
Measurable Results
After 6 months, the numbers show impressive improvements:
- 340% more consultation sessions through 24/7 availability
- €127 higher average cart value through targeted upselling recommendations
- 67% fewer returns through better product consultation
- 4.8/5 customer satisfaction on the WhatsApp channel
Technical Implementation
The implementation was carried out in three phases:
Phase 1: Building the Knowledge Base
All product data, FAQs, and consultation content were imported into the Chathero Knowledge Base. The AI learned product relationships and typical customer inquiries.
Phase 2: Shop Integration
The connection to the Shopify store was established via REST API. The agent can now query prices, availability, and orders in real time.
Phase 3: Configurator Logic
The BBQ configurator was implemented as a guided dialogue that takes customers through questions about grill type, size, and accessories.
Conclusion and Next Steps
The combination of WhatsApp AI Agent and shop integration has proven to be a game-changer for Big Green Egg Head. Customers receive expert advice exactly when they need it – even outside business hours.
For 2025, the team plans to expand with:
- Recipe recommendations based on purchased products
- Proactive follow-ups for accessories and consumables
- Integration of BBQ courses and events
